PSP users more impaired than you thought
—Posted by Tim Nudd |
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May 17, 2007 | Permalink |
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» Target Market Dont Give aDamn from Welcome to AdLads
Brilliant or offensive?
I like to think that some things can be both.
(Credit to ibelieveinadv and adfreak)
... [Read More]
Tracked on May 22, 2007 6:38:06 AM
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As much as this looks real, this could quite easily be just spec or even scam, like a great deal of work out there. Do you know exactly what pubs this ran in?
As you undoubtedly know, one of the key points of professional journalism is to check your sources. In journalism covering the advertising business however, this has sort of fallen to the wayside when it comes to creative work. You are basically posting something you found on another blog, and assuming it is real, because it looks 'professionally produced' and has an agency credited. Well, if you investigated a lot of ads online (and even many that win in shows), you would find out that although they are professionally produced, indeed have never really run for the client.
Here's the new way of showing creative work online, that will help combat people posting fake ads that may even end up hurting the clients' rep:
If you ever see an ad that you have never seen run, you should always get proof of it running before you post it. This should be an actual magazine or confirmation from media vendor/client. (Just relying on a photo or swipe will no longer work, as photoshopping is pretty easy).
Otherwise, you/other blogs may end up being held responsible for any fallout it may cause as well.
Now, I'm not saying this ad is real or not. But how easy would it be for ad bloggers to check the actual sources, and just call up Sony (not the agency, the client) and ask them?
Posted by: Doug | May 17, 2007 11:20:58 AM
Bullshit. Do your own fact-checking. This isn't a newspaper. It's an ad blog.
Posted by: dutycalls | May 17, 2007 8:52:03 PM
Well, it's an adblog run by adweek, so I'd like to see facts checked...especially since fake ads are such an issue to creatives in the business.
Posted by: doodiecalls | May 18, 2007 12:05:39 PM
