Virgin Atlantic associates itself with vomit

Virgin Atlantic has a thing for barf bags. It once brightened up its own bags with artists’ designs, as part of a contest called Design for Chunks (tagline: “Retch for the sky”). Then it created Star Wars sickness bags, for those who found themselves on the dark side during bumpy flights. Now, with help from Crispin Porter + Bogusky, Virgin is stapling giant barf bags around a number of cities, including New York, San Francisco and Chicago. The headline is: “How did air travel become so bloody awful?” Click the image to enlarge. The last line reads, “If any of you out there are about to travel on Virgin Atlantic, cheers. Time to rinse that bad taste of flying out of your mouth. If not, we say try to enjoy your next flight. And oh, you might want to take this with you.” Some would say Virgin is obsessed with vomit, but CP+B’s Bill Wright says, “We thought a barf bag was a pretty good metaphor for what’s going on in air travel these days.” Photo by clearrants.

—Posted by Tim Nudd

May 21, 2007 in Virgin Atlantic | Permalink