We all scream for Cold Stone Creamery ads With all due respect to the good folks at Cold Stone Creamery, why would anyone want to face their childhood fears in a scoop shop? I’m pretty sure Baskin-Robbins and Friendly’s don’t make you sit next to the tormentors of your youth when you order some mix-ins, as Cold Stone does in its “Kid” spot. Cold Stone is inviting patrons to create its next batch of fearsome ad characters. Lemme see ... how about the bully who stole your lunch money? (Maybe not, since you’d have nothing to spend in Cold Stone.) Or the gym teacher who made you climb the ropes—and laughed along with the class when you slid back down, hands bloodied and ego bruised? (P.E. types claim they’re into fitness, but the ones I had were always fairly doughy, perhaps from too many Cold Stone milkshakes.) Actually, I most fear the Saatchi creatives who dreamed up this concept. Isn’t this supposed to be comfort food? —Posted by David Gianatasio

May 21, 2007 | Permalink

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Comments

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you're right. they should have done bite and smile ads like the rest of the category.

Posted by: mr. obvious | May 22, 2007 10:46:29 AM

I think they all should have ice cream, smilling and informing that it's good and cheap! That would make me go there.

Posted by: pai do andre | May 22, 2007 10:48:29 AM

actually, i think bite and smile would have been better than this crap.

Posted by: capt. obvious | May 22, 2007 2:01:07 PM

You don't have to do bite and smile, but it is food. Be appetizing. This sucked.

Posted by: thatguy | May 24, 2007 11:02:14 AM

i think the commercials are great, they're actually interesting, they drew me in, and i went to coldstone and was pleased, i think coldstone is doing the new thing that just came around like 3289238932832 years ago called thinking out of the box, try it sometime..

Posted by: jjjjjjj | May 30, 2007 11:32:51 PM

I love the coldstone commercials. The spot with the "heiress" character is perfect and current.

Posted by: AJ | Jul 3, 2007 9:16:06 AM

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