What can David Blaine do for the NBA? Goodby, Silverstein & Partners, the NBA’s newly named creative shop, is putting illusionist/stunt performer David Blaine in its ads for the league. In his career, Blaine has been buried alive, balanced atop a pillar for 34 hours, and frozen in ice—all skills that do not come in especially handy on the court. (The ice thing might work for hockey.) Still, maybe Blaine can be useful for the NBA. Here’s a promotional idea: Weld him inside one of the backboards for Game 7 of the NBA Finals. And while inside, he has to record a new album. Sure, AdFreak recently noted that Magic is still a force in basketball marketing, but we meant Earvin Johnson. —Posted by David Gianatasio

May 8, 2007 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d83501721153ef

Listed below are links to weblogs that reference What can David Blaine do for the NBA? :

» David Blaines Arm Twist from Free Magic Tricks
Have you seen this one before? Its amazing, free magic, impromptu and for some reason people just dont figure it out! Watch David Blaine performing the move for yourself: http://video.google.com/videoplay?docid=-3326785856134284130 Here... [Read More]

Tracked on May 18, 2007 1:21:59 PM

Comments

---

Did you read that article? Since when is Goodby "New York-based?"

Posted by: MattM | May 8, 2007 1:36:16 PM

Could David Blaine somehow make that friggin' Adweek Survey pop-up disappear?

Posted by: rich siegel | May 8, 2007 2:49:10 PM

Let's see him hold his breath until Nash wins a ring.

Posted by: makethelogobigger | May 8, 2007 5:39:59 PM

Looking through David Blaine's exposed Street Magic tricks I found out he is very creative, no wonder why this story made up the headlines; he has gained respect from his audience and for reasons!

http://www.openmagic.info/category/street-magic/

Posted by: Micheal23 | May 18, 2007 1:23:43 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.