Will an air marshall please handle Mr. 14B?
—Posted by Tim Nudd |
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Yeah, this spot is about as good as runny stool down one's leg.
Posted by: Thom | May 1, 2007 6:03:33 PM
I hope this is McCann's swan song and not the Lovemarked work. Or worse, KB&P's.
Sigh.
Posted by: yikes | May 1, 2007 7:23:43 PM
What airlines is that??? I'd like to book my next flight with them...because they apparently only transport supermodels.
Posted by: Miserable | May 1, 2007 7:58:33 PM
So way to be overly harsh. This is a fine commercial, and if you want to talk about disrespectful television which relies on crass sexual references, you can start elsewhere, particularly prime time. Clean that up and get back to me.
Posted by: Benn | May 1, 2007 8:33:41 PM
What I find even more insulting is the actor they chose to represent the typical American male. Could they have found a more "Pat" looking dude than this person? I'm not convinced this is a guy. Are they trying to appeal to the lesbian crowd here or what? Real American men are not some androgynous "Pat" metro-sexual. I am getting tired of this agenda being crammed down our throats.
Posted by: Allan | May 1, 2007 10:00:56 PM
OK, I'm not going to be mean. But come on, McCann. From the outside looking in, someone is missing something obvious. The Dave spots were great because they put an authentic face on Wendy's "regular guy" brand archetype. One of the more recent spots, the "You are the man" spot, came pretty close. Maybe it was a little quiet, but there was some charm. Some genuine "this is what friends might actually do together" overtones. But now we get the "Good in the Middle" spot, which slides back into contrived ad land.
Posted by: | May 1, 2007 11:13:31 PM
I agree, who wants someone with a dripping smelly burger next to them? The ad doesn't offend me, it just isn't very clever.
Posted by: Herbert | May 2, 2007 8:41:01 AM
Benn, there's nothing fine about this commercial.
Posted by: Danny | May 2, 2007 9:59:10 AM
On second thought, maybe I'm wrong. Maybe it is...fine. But if this is fine, then so is 98% of the other crap out there. Which just means that "fine" is a baseline measurement that we should all work to exceed. It's all in how you look at it. Simply put though, I don't like the new wendy's stuff I've seen. This one makes me think of a stomach-rumbling, gassy plane flight stuck between two hot women who can't think of anything other than the horrid sounds that your giant bacon/mushroom/onion burger is wrenching from your gut. Oh, and "blister in the sun"....not the best choice for a food spot, even if we don't hear the words. [rant over]
Posted by: Danny | May 2, 2007 10:15:34 AM
Can we get a Frosty ad with Blister in the Sun?
Posted by: McBored | May 2, 2007 11:33:10 AM
See, he's the meat sandwiched between the two hot ladies. And in the song, "Blister in the Sun" the singer "stains his sheets." It's all very sexual. It makes me want to have sex with a Wendy's hamburger right now. I don't even care if my junk is gonna smell like onions.
Posted by: thatguy | May 2, 2007 12:39:57 PM
Anyone who's eaten a burger with two greasy patties of meat surrounding slippery mushrooms and sauteed onions knows that this guy will be wearing the contents of that burger after the first bite. The only thing less likely to happen than a lapful of slop is attracting a cute girl with it.
Posted by: AdPub | May 2, 2007 2:55:13 PM
We're all missing the point. The flaw in the ad arrives far sooner in the spot. I've passed through/slept in my share of airports and to this day I can only think of one airport that actually has a Wendy's, Dulles in Washington DC. Now I'm sure there are others, but come on McDonald's has the market cornered in airport greasy burgers. Burger King has to be the next front-runner.
And don't get me started on the "You're the man spot" where that group of friends compete to eat some spicy burger concoction without reaching for their drinks. Did anyone else notice they repeat the same copy three times, the line, "but you didn't reach for your drink." Give me that picnic blanket flying through the drive-thur anyday.
Posted by: D | May 2, 2007 4:55:57 PM
I'd have to agree the "you're the man" spot was poorly written, but I still didn't reach for my drink.
Posted by: | May 2, 2007 7:55:21 PM
I'd like to see a reality version with hidden cameras, actual women and a sloppy actor playing hamburger guy.
Posted by: Patrick | May 3, 2007 8:15:17 AM
Everytime I see that ad, I think, "Are they insane? No one likes to sit next to piles-of-smelly-fast-food guy."
And D is right on and I hope it stays that way. It's bad enough having to smell feet without having to smell rotting Wendy's hamburgers on a flight, too.
Posted by: Lesley | May 3, 2007 1:54:46 PM
Mr. 14-stinky-food-B is the best justification for flying first class.
Posted by: Geri | May 7, 2007 10:13:49 PM
I just want to know who the window-seat girl is (I actually found this thread in a search for "girl on plane in wendy's commercial" lol). I agree the commercial is nigh useless but, the girl is actually very, very cute. I'm hoping she becomes the next "Mercury Girl" hahaha (Google that).
Posted by: Tommy | May 13, 2007 9:15:44 PM
