Brits kill pro-violence poster for video game

Burnoutad Encouraging violence as a path to self-improvement? How could that possibly spark criticism? But yes, in a move that’s probably been expected since the ad was concepted, British authorities have pulled a subway poster that uses the tagline, “Inner peace through outer violence.” It’s part of a Wieden + Kennedy campaign for the video game Burnout Dominator. The campaign, which created a fake Tibetan philosophy called “Kah Ra Shin,” is actually pretty clever. But can you really blame London’s Tube riders for being a bit sensitive about things that celebrate violence?

—Posted by David Griner

June 28, 2007 in Griner | Permalink

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Too bad such a good agency is so insensitve to the world they exist in. Someday the creatives who created the piece will figure out that there's a larger purpose to living than doing whatever it takes to sell stuff.

Posted by: pete shotton | Jun 28, 2007 6:11:49 PM

personally, i wish the authorities would ban/censor bad ads, not just controversial ones.

Posted by: ad_scribe | Jun 29, 2007 2:45:47 PM

Pete, I'm a gamer, I like the billboard, it speaks to me.

If you're against violence in video games, then you're not the fucking target audience!

England is obviously full of sensitive pussies. No wonder they put people in jail for shooting in self-defense criminals, no wonder they have a nazi type Ad authority regulating the biz.

This is so typical, someone in our business does something creative that actually breaks through the clutter, is interesting and compelling, and all the critics come out of the closet to destroy it.

Whatever. When I do an ad, I do it for my target and my client, not for a bunch of goddamm hippies! :)

Posted by: Bobby | Jun 29, 2007 2:47:58 PM

Hey, Bobby, glad the "billboard" "speaks to you." But it's a subway poster, in a subway system that's been the target of deadly attacks. Clean up your vocabulary and realize the world in no way revolves around your monstrous "gamer" ego. God loves you.

Posted by: Bobbies on Bicycles | Jul 2, 2007 11:06:12 AM

For the record, I'm a gamer, and I love Burnout. But yeah, the mistake here is obviously in the media plan.

Posted by: DavidGriner | Jul 2, 2007 1:59:48 PM

Who gives a shit if the subway system has been the target of attacks? That has nothing to do with the ad. Violence is a part of life and trying to treat it as unnatural or in some way inferior is completely futile.

Burnout is a violent game, and the ad is to promote the game - common sense says it will be a violent ad.

You speak of monstrous egos, what about the very own god you seem to follow? If ever the was an ego it would be the one written for your fictional deity of choice. No ego could compare to the thing which totes itself as the alpha and the omega and online exists to be worshiped.

Fuck, and goddamn you. Clean up your own delusions before you speak of cleaning up mere vocabularies. You are a disgrace to nature, and a waste of life. IF there is any higher being - I hope it damns you for being a failed experiment amongst nature.

Everyone is too sensitive and most of the world has to pussy-foot around trying to be politically correct.. well guess what, things are rough, things are raw - and violence is celebrated in one way or another as it always has been.

To deny the violence of our nature is to deny the very essence of our lives.

Once again, a final fuck you.

Goodnight,

~ Joshua

Posted by: Joshua | Apr 4, 2009 1:35:13 AM

Yes, I made a typo. Sue me, it's late.

Posted by: Joshua | Apr 4, 2009 1:36:03 AM


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