Bonnie Tyler tries harder in Avis GPS spot
This Avis commercial, with the guy who falls in love with his helpful female-voiced Garmin GPS system, has a lot going for it. Comical premise, good acting and, most of all, one of the top power ballads of all time, Bonnie Tyler’s “Total Eclipse of the Heart.” It’s a shame we get basically less than 10 seconds of it. It’s unclear if the song has been used in advertising before, but the music video, which gets more and more surreal as its five and a half minutes tick by, is easily one of the best things ever recorded on film. The song is making a bit of a comeback in general. Last year Bonnie Tyler returned to U.S. television after many years away, singing a duet of “Total Eclipse of the Heart” with Lucy Lawless. You can catch the gravelly-voiced Welsh singer in concert this summer, but mostly in Europe. UPDATE: Looks like this isn’t the only guy who’s fallen for a GPS. |
|
June 7, 2007 | Permalink |
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00df351eec638833
Listed below are links to weblogs that reference Bonnie Tyler tries harder in Avis GPS spot :
Comments
You can follow this conversation by subscribing to the comment feed for this post.
that's an avis commerical? i've seen it about a dozen times and i've always assumed it was a garmin spot. guess the power of bonnie's voice overpowered any sort of branding they attempted to put into the commercial.
Posted by: t | Jun 7, 2007 10:22:13 AM
Tim: I blogged about this last month:
http://tangerinetoad.blogspot.com/2007/04/clutter.html
(see point #2)
I had the same issue as the guy above: it took about a dozen viewings before I realized that the spot was for Avis and not GPS systems in general.
Cheers,
Toad
Posted by: Tangerine Toad | Jun 7, 2007 1:41:11 PM
Idea for Avis commercial was used by Nextel long ago
http://www.youtube.com/watch?v=h9kLQA2h3ls
Posted by: | Jun 7, 2007 3:10:08 PM
Love the song, love the ad. And I own a Garmin GPS. Could it be subliminal?!
Posted by: Alison Bert | Jun 8, 2007 7:58:14 AM
I thought it was a good ad, but shouldn't a GPS system not ever have to give you directions to "...turn around...?"
Posted by: DMStone | Jun 10, 2007 1:14:21 PM
I LOVE BONNIE TYLER AND I LOVE HER SONG TOTAL ECSIPLE OF THE HEART I MUST HAVE CDS WITH THAT SONG LOVE IT AND I LOVE HER BONNIE TYLER RULES SHE IS OUR LEADER FORGET BUSH BONNIE
Posted by: ALLI SZALUTA | Jun 14, 2007 9:34:07 PM
what agenct does thsi commercial? i think its really smart.
Posted by: lexi | Jun 23, 2007 7:53:01 PM
its avis rent acar
Posted by: alli szaluta | Jun 27, 2007 7:39:35 PM
This commercial is both creepy and really well acted. Dare I say it's well directed also? I think either the actor or the director have a future in the biz, perhaps the ad people as well.
Posted by: Alessandro Machi | Nov 16, 2007 5:25:37 AM
