It’s Friday. Time for a nice beer popsicle.

Anyone who drinks beer regularly has thought of making popsicles from it. Some of us may have even tried it. But the Hopsicle is the first time I’ve seen one for sale. Yes, the chef at Rustico’s in New York City accidentally froze a beer one day and felt a lightbulb click on in his brain. The article does note how common a revelation this is—it’s “something that many of us have probably done, but have never tried to sell”—but they praise the guy’s entrepreneurial spirit. And they should. This could open up a new category of summertime refreshment. Can the beer milkshake be far behind? What about the Orange Julius screwdriver? I guess you’d have to keep kids away from things like this. And of course, a hangover is bad enough without adding brain freeze to it.

—Posted by David Kiefaber

June 29, 2007 in Kiefaber | Permalink