Billy Dee’s charisma still works every time
To make sure this week ends on the right note, here’s the classic TV commercial with Lando Calrissian shilling Colt 45 malt liquor. The guy is smooth. Just listen to his delivery of the lines—he speaks the first three sentences of copy without taking a breath. The best part, though, is when the woman’s hand reaches for the can and pulls it offscreen, possibly for use as an ice pack (Billy Dee Williams has fallen to the dark side once or twice, mostly notably in 1996). Ol’ BDW took a fair amount of crap for pitching this low-cost alcohol. But he was reported to have replied, “I drink, you drink. Hell, if marijuana was legal, I’d appear in a commercial for it.” Well said. Besides, I’ve seen celebrity pitchmen stoop lower.
—Posted by David Kiefaber
|
|
July 20, 2007 in Kiefaber | Permalink
|
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00e00996d4068833
Listed below are links to weblogs that reference Billy Dee’s charisma still works every time :
Comments
Billy Dee pokes a little fun of himself in this Colt 45 parody:
http://www.youtube.com/watch?v=D81FoPTaMOw&mode=related&search=
Posted by: Putney Swope | Jul 20, 2007 11:56:30 AM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
