C. Montgomery Burns blogging for JetBlue “Who taught you to be a robber baron? Mother Theresa?” That’s C. Montgomery Burns of The Simpsons chiding JetBlue founder David Neeleman for his wimpy customer-first business practices. Burns, of course, could care less if people are trapped on airplanes for hours on end. And he’s imparting the wisdom of that devil-may-care attitude during his current guest stint as a JetBlue blogger (a fun component of the marketing campaign for the Simpsons movie). “Here’s my newest attempt at robbing a man of his livelihood,” Burns writes. “I have temporarily taken over David Neeleman’s Log as I believe I have more efficient ways to run this airline. I could crush him like an ant.” Possible upcoming slogan: “JetBlue. Release the hounds.” —Posted by Tim Nudd

July 3, 2007 | Permalink

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Comments

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Eeeeeeeexcellent.

I'm loving these tie-ins; I think they're brilliant, especially the 7-Eleven one. I just wish I still lived in America so I could go see one!

Posted by: Ed | Jul 3, 2007 8:27:55 PM

get your shit right; BBDO does Pepsi and did those new crappy diet pepsi spots. they're not funny, they're stupid.

Posted by: JAdGuy | Jul 5, 2007 12:18:50 AM

Which has to do with "The Simpsons" in which way?

Posted by: Mark Jeffries | Jul 5, 2007 3:22:15 PM

I like the cut of your jib, Mr. Jeffries.

Posted by: Montgomery Burns | Jul 6, 2007 3:15:53 PM

what dose the C stand for in C. Montgomery Burns???? is that the first letter of his first name????????????????????

Posted by: Ig Ashara | Jul 24, 2007 7:33:41 AM

fucked if i know

Posted by: ivana fuckalot | Jul 24, 2007 7:34:11 AM

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