DDB’s Garfinkel does it all for Diet Pepsi What do Michael Jackson, Ray Charles, Britney Spears and Lee Garfinkel have in common? They’ve all sung for Pepsi brands. The DDB New York chief creative officer not only sings the jingle in this new Diet Pepsi spot, he accompanies himself on a Gibson Epiphone guitar (Gibson being another DDB N.Y. client). Who knows, maybe the puppy from the commercial is Garfinkel’s too. Maybe we can soon expect DDB campaigns comprised of nothing but Garfinkel-generated media (GGM). The “Jingles” spot is part of DDB’s broader “More cola taste” campaign for Diet Pepsi, an effort that has also brought Beverly Hills 90210 characters back from the dead (or at least from wee-hours syndication). Read more about the campaign here. —Posted by Tim Nudd

July 3, 2007 | Permalink

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sad. all the talented people that work for him and he hogs the spotlight yet again.

Posted by: | Jul 3, 2007 4:16:18 PM

get your facts right; BBDO does pepsi and diet pepsi. and yes, they did do this poor excuse for a campaign. Really? Slightly more than half the people surveyed think that Diet Pepsi has "more cola taste", the utterly vague descriptor that doesnt imply better taste or more preferred taste? Geez, i better go get some. what a pile of crap. Call Britney, guys, at least people like staring at HER cans.

Posted by: | Jul 5, 2007 12:21:45 AM

Click on the link in the final sentence and see if you still think BBDO did this campaign.

Posted by: Tim Nudd | Jul 5, 2007 8:20:52 AM

Don't quit your day job Lee.

Posted by: | Jul 9, 2007 2:10:42 PM

Very useful info..

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Posted by: lee | Jul 12, 2007 11:48:36 PM

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