Dunkin’ needs everyone on the same page Memo to Dunkin’ Donuts: The spots starring washed-up KISS guitarist Ace Frehley, faded supermodel Naomi Campbell and über-annoying Rachael Ray aren’t so bad, they’re good. They’re just bad. You’re close, but you’ve got to change the recipe! Here’s an analogy you might understand. A plain doughnut’s kind of bland. But add some sprinkles and creamy filling, and you’re talking lines around the corner. In other words, put Ace, Naomi and Rach in the same commercial. Any setup would probably work. Maybe they’re roommates on a reality show. Or cellmates. They can all wear KISS makeup. Maybe Ace snorts some powdered sugar and attacks Rach with his Les Paul. Use “Pour Some Sugar On Me.” It’s not a KISS song, but Ace won’t remember that. And yes, I just downed three iced lattes with extra sugar, and clearly I have no idea what I’m writing about anymore. Look, have you considered a free-coffee promotion? Those giveaways really drove traffic at Starbucks and McDonald’s. —Posted by David Gianatasio

July 18, 2007 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00e0099523548833

Listed below are links to weblogs that reference Dunkin’ needs everyone on the same page :

Comments

---

until this company grows up a la McDonalds like 30 years ago, I'm not a fan of giving them free ad consulting.

The message is simple: they can buy biodegradable cups, or Starbucks will continue to eat their more lucrative, environmentally-concious customers for breakfast. Not that complicated, orange-and-purple tools. Welcome to 1971.

Dunkin Donuts makes McDonald's look like the Mother Teresea of fast food.

Posted by: | Jul 18, 2007 10:43:10 AM

the commercials are not very good, but i do like seeing ace, no matter how washed up he looks. takes me back.

plus, while i understand why so many people find rachel ray annoying, i like her. not sure why.

Posted by: t | Jul 18, 2007 12:27:32 PM

"I'll (mumble) P and L statement." Classic.

Posted by: Editz | Jul 18, 2007 1:10:33 PM

http://agencyspy.wordpress.com/2007/07/18/people-who-drink-10-coffees-are-a-little-nutters/
after reading this post, i think you guys might have missed something. aww... adfreak is usually right on top of it! must be all that coffee :)

Posted by: LucyB | Jul 18, 2007 2:48:56 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.