Eat Cup-O-Noodle, not prehistoric beasts

Beast Here are seven humorous stop-motion animated ads for Cup-O-Noodle, in which packs of ravenous early humans fruitlessly chase giant prehistoric animals across the plains, hoping to make a meal out of them. None of the ads ends well for the homo sapiens—which sets up the message that preparing a Cup-O-Noodle would be so much easier. The commercials were apparently made in the early ’90s for the Japanese market by a guy named Kim Blanchette, who is something of a legend in animator circles, having worked on The Nightmare Before Christmas and Toy Story and on animatics for Jurassic Park. Via Neatorama.

—Posted by Tim Nudd

July 30, 2007 | Permalink

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I swear, back in ad-school a bazillion years ago, these were the ads that convinced me that I must one day work in Japan. ;) They know how to do the surreal quick ad so well!

Posted by: Dabitch | Jul 31, 2007 6:54:48 AM

Trivia: Paul Arden likes to use these ads in his lectures, when he says "Find out what is right with your clients products and dramatise it, like a cartoonist dramatises an action. Do not do negative advertising, it may win awards, but it does not win business, and it doesn't win sales " - these are the ads he uses as examples.

Posted by: Dabitch | Jul 31, 2007 6:59:29 AM


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