Achy from all that underwater lake running
 The one thing Excedrin Back & Body is good for is soothing the muscles after an extended run on the bottom of a lake. It’s a comical moment in the commercial when you see this idiot disappear below the surface, only to emerge triumphantly on the far shore, spitting water but otherwise unharmed, and giving us a pained, amphibious grin/grimace. There is no “Do not try” disclaimer, so maybe underwater lake running is a common though obscure exercise routine. It turns out there is such a thing as an underwater treadmill—the HydroWorx 2000, which is a 5,750-gallon, six-foot-deep pool with a moving floor. It will set you back about $167,900—Excedrin Back & Body not included.
—Posted by Tim Nudd
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July 18, 2007 | Permalink
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One can only imagine the conversations between agency, client and director on this one, Tim. Perhaps some sort of reverse religious imagery- runnings under water instead of walking on top of it?
PS: I hadn't realized what an AdCritic-esque resource your YouTube account had become. Good job.
Posted by: Tangerine Toad | Jul 18, 2007 11:54:41 PM
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