GOP hoping that the FredExpress delivers
 Fred Thompson is still not officially running for president, but his supporters have already appropriated the logo of a well-known shipping company to promote the “FredExpress.” Not a bad choice—the FedEx logo is, of course, one of the most lauded of all time, mostly thanks to that nifty negative-space arrow. Unless FedEx rips into Thompson like they did the FedEx Furniture guy, we can probably expect some hokey messaging about how Thompson “always delivers” (even on Saturdays). Maybe they could put a tracking number on his Web site, so we can see where he is at all times. Thompson is not the first FredEx in history. A now-retired, bottom-feeding NFL wide-out named Freddie Mitchell once gave himself the nickname. Mitchell was a legend in his own mind, so perhaps it’s fitting that Thompson is carrying on the tradition.
—Posted by Tim Nudd
|
|
July 30, 2007 | Permalink
|
Comments
Bottom-feeding? Those of us in Philly -- OK, the suburbs, KH -- do not forget FredEx's 4-and-26 catch in 2004. For that, he will always be The People's Champ.
Posted by: Brian M. | Jul 30, 2007 10:35:43 AM
Funny, i never saw the arrow in the fed ex logo until i read this post and clicked the link...boy am I slow.
Posted by: glenn | Jul 30, 2007 1:12:07 PM
I heard that lots of eros say that about their psyched out ex-es, glenn. Especially the harping ones.
Posted by: | Jul 30, 2007 3:27:45 PM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
