BooneOakley pitch truly goes the distance

BooneOakley’s effort to win the Saucony shoes account includes dispatching agency staffer Barrett Pack on foot from Charlotte, N.C., to the potential client’s digs in Lexington, Mass. Yes, you could say BooneOakley’s in the running for the account, in a race for the assignment, yadda, yadda. Actually, Pack covered most of the 850-mile journey by plane, running a few legs along the way for a total of 26 miles, the distance of a marathon. So I don’t know what all the fuss is about. Frankly, the shop seems a tad self-obsessed, issuing press releases and boasting to the blogosphere. This is supposed to be about the client, right? Then again, I guess the stunt has generated some media coverage right off the bat for Saucony (no easy task), and it motivated a rep for the footwear firm to say, "We love the passion and dedication put forth by the team from Charlotte." Oh, and just in case you’re wondering, I could indeed cover 26 miles on foot — as long as I could fly for the first 25.

—Posted by David Gianatasio

August 14, 2007 | Permalink