Healthy-snacking campaign full of surprises

The Grain Foods Foundation just sent me a press release. It says: “Snacktime is when most people fall victim to unhealthy choices.” Whoa, it’s like they know me. Here’s more: “Hunger is the primary reason why consumers snack, according to a recent survey commissioned by the Grain Foods Foundation.” Well, yes, I’d always thought so, but now we have hard data to back it up. Seems the trade group and Food Network’s Robin Miller have launched a contest to find the country’s best healthy snack recipe; Mullen is doing the ads. Since I enter all marketing-related competitions (here on AdFreak, at any rate), I’ll have a go, though the word “healthy” is throwing me a bit. Maybe the release can help out. “Grain foods such as bread, crackers, pretzels and pitas are a great foundation for a healthy snack.” OK, that’s my suggestion: bread, crackers, pretzels and pitas—and maybe some Dunkin’ Donuts, too. That’s bread-related, right? What?! They’re cutting out the trans fats!? This isn’t happening, this is NOT happening ...

—Posted by David Gianatasio

August 28, 2007 | Permalink