How today's discerning giant accessorizes

Looks like we’ve got a nice little ad trend going: Products made out of other products. First there’s a swank campaign from Nissan that shows various luxe accessories, such as a wristwatch, made out of Altimas. (Check out three print executions here and a TV spot over here.) Then there’s Proof Fine Furnishing’s elegant use of a vase constructed from butterflies. Now we just need to up the ante. How about an MP3 player made of Snickers bars? Or sneakers built from M&Ms — like in that dream I keep having? Oh wait, even better, a Snickers made out of M&Ms! You know, so it wouldn't melt in your hands.

—Posted by David Gianatasio

August 10, 2007 | Permalink