Jeep busts in on Elvis, Devo and John LockeThis Jeep spot by San Francisco agency Cutwater really makes you run the gamut of emotions. On the one hand, it’s always sad to see products digitally placed into historic footage, such as this ad’s use of the Berlin Wall collapse and a clip of wildlife preservationist Jane Goodall. Then again, I crack up every time I see the Jeep bust onto the set of Devo’s “Whip It” or ride across the sands of a certain mysterious island. If nothing else, I was impressed with the wide range of footage, none of which could have been cheap to license. That’s why I also chuckle when the lyrics say: “How much does it cost? I'll buy it!” Via Ads of the World. —Posted by David Griner |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Anyone know who sings this song?
Posted by: Chris | Aug 7, 2007 1:07:49 PM
That's "Sunshine" by Jonathan Edwards. It was a hit in the early '70s.
Posted by: DavidGriner | Aug 7, 2007 1:35:12 PM
you run the whole gamut of emotions from "this is stupid" to "man, this is really stupid."
Posted by: b | Aug 7, 2007 2:23:22 PM
A guy named Mike Stocker used to do most of the great JEEP ads of yore. Actually, he was the only great copywriter in the history of Detroit car advertising. He would never have done this. I expected more from Chuck.
Posted by: ad_scribe | Aug 7, 2007 2:44:29 PM
I think the funniest segment was with the teletubbies
Posted by: Christine | Aug 7, 2007 3:02:16 PM
how does it miss hitting any of those dirty hippies?
Posted by: D | Aug 7, 2007 4:55:35 PM
Let me get this straight, you not only borrowed interest from "famous" clips of pop culture, but you borrowed a horrible song.
Question? How lazy are you people? I mean seriously, come up with something original. We all know you won the Jeep account because Omnicom, A.) didn't want to lose the account, and B.) they wanted to set up Mr. McBride's new shop.
And don't get me started on the eye sore billboards of a picnic basket on wheels.
Posted by: Zeke | Aug 8, 2007 12:57:32 AM
this is fucking dogshit.
forrest gump done poorly.
but wait!
the outdoor/print is worse!
Posted by: iusuallylikechiat | Aug 8, 2007 2:24:45 AM
I dunno. I think it's some of the better Jeep work I've seen in a few years. Pretty funny, really.
Posted by: Monkey Butler | Aug 8, 2007 4:32:08 PM
This is actually not even attempting to be funny...so calling it funny means one of two things 1) you didn't even watch the spot or 2) you are extremely not funny like your t-shirts.
Posted by: D | Aug 8, 2007 11:30:38 PM
I've never done a google blog search for an ad before, but this one grabbed me, so I found this site. The variety of historical footage (notwithstanding the annoying teletubbies clip) caught my eye, and it reminded me that Jeep is a really historical company, as car ads go. I'd give it an A. You haters have your heads up your asses.
Posted by: Alaskan Watcher | Aug 13, 2007 2:45:56 AM
Acting like, or Promoting Jeep as being a tradition or a historical company seems slightly fraudulent. It's a line of vehicles that has not always been coming from the same dedicated company. It started out being made by a company called Bantam, then Willy's, American Motors, Chrysler, Daimler/Chrysler,etc. I think GM was in there somewhere too. That's several different companies with their own manufacturing techniques. Only the word JEEP is from the 1940's.
Posted by: Tdave | Aug 13, 2007 4:52:27 AM
Just because advertising says it's so doesn't always make it so. You could put a lot of cars in those historical pictures and it would still make sense. But maybe we're reading too much into it. Jeep just wants people to have fun out there. Doing it with historical footage reaches a market that grew up in those times. It's sentimental.
Posted by: buzzwatch | Aug 16, 2007 8:58:38 PM
So what's with the song? It's a sad, depressing song, with a cheery melody. Not condusive to having fun out here. Not sure why they picked the footage. It's classic American scenes, but nothing to do with driving a Jeep.
Posted by: rhino knows | Aug 16, 2007 9:02:51 PM
They picked it because it is the perfect subliminal suggestion for the age group with the money. The commercial never sings the line "How much does it cost, I'll buy it." That line is inserted or partially inserted by someone who finds the song familiar. a/k/a YOU. Worked, didn't it?
Posted by: Johnny | Aug 22, 2007 4:31:41 PM
Question for anyone who might be in the know... did Jonathan Edwards cut a new version of the song for the 30-second spot? I'm suspicious because while those lyrics are the same as what he sang in the original, the melody to which he sets them is different-- he sings the second half of the verse over lyrics from the first half.
It doesn't sound like he's being Melodyned or Auto-Tuned-- I don't get the impression he would allow that to happen to his distinctive voice-- which makes me think he recut the song.
Posted by: | Sep 14, 2007 6:12:51 PM
