Me, Rupe and advertising: a true story! Years ago, I was working in a menial position at the Boston Herald, toiling in the newsroom at all hours, producing the weather maps and obits for the next day’s editions. One day, the night city editor, who usually only rose from his chair for a quick nap in the TV room, rushed over to me with cab fare and an address. “Mr. Murdoch wants his paper. Now,” he said. I was dispatched with an issue plucked literally hot off the presses (which were housed on site) and told to leave it at the concierge’s desk. I was instructed, rather pointedly, not to go up to Mr. Murdoch’s room “under any circumstances.” Since then, I’ve often wondered what was happening in that room. Was the media baron hung over, wheeling and dealing, or partying with then-hot Fox star Christina Applegate? Maybe all three. Hey, everyone’s telling Rupe stories today, and I wanted to tell mine. Also, all those hand-wringers fretting over the future of The Wall Street Journal’s editorial integrity should also consider the advertising ramifications of media monopolization. Smaller marketplace = less competition = fewer choices = higher ad rates. Crikey! —Posted by David Gianatasio

August 1, 2007 | Permalink

Comments

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There has always been a debate over the demise of print and - more specifically - the death of the newspaper.

Because Murdoch is such a forward thinker, in terms of New Media at least, I think that this could be the best thing not only for the WSJ, but for print advertising as a whole.

http://lukemv.com/talk/2007/the-right-mind-for-print-advertising

Posted by: lukeMV | Aug 1, 2007 4:03:55 PM

I agree Luke, Murdoch is a brilliant man and that paper is better in the hands of someone who knows how to ran a paper than some liberal billionares that wouldn't know what to do with it.

Posted by: Bobby | Aug 2, 2007 11:51:12 AM

Menial job at the Boston Herald? And what's your job now?

Posted by: Crikey Yourself | Aug 2, 2007 1:05:54 PM

oh no, bobby's back. and he clearly hasn't learned a thing.

yeah, it's clearly all them liberal billionaires that are messing up the world. not the conservatives who have been in power for seven years now. they're doin' a heckuva job. right bobby?
it's still all clinton's fault somehow, i'm sure.

Posted by: GROW UP! | Aug 3, 2007 11:46:45 PM

Fuck you, Grow Up, it's always the same bullshit with you. Liberals are always right, conservatives are always wrong. I wish conservatives where as bad as you say, I'd love to see you being tortured in Guantanamo, and not by the sleep deprivation bullshit, I'm talking the stuff that would givel Dr. Menguele nightmares.

Posted by: Bobby | Aug 6, 2007 3:45:29 PM

Disagree with Bobby and he wants to:
a) See you being tortured
b) Have Dick Cheney shoot you
c) Both

Answer: (c) Both. The torture wish is in this post, the veep-should-shoot-you wish was posted July 25, in an item about the pro-gun "Second Amendment Foundation."

This guy needs help.

Posted by: More Ad, Less Freak | Aug 6, 2007 4:38:20 PM

good old bobby. everything that's wrong with this country in one convenient nut-job. how's the career going there bob? been to cannes yet? oh that's right, you don't have a passport.

Posted by: GROW UP! | Aug 8, 2007 4:34:23 PM

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