Nesquik likely isn’t celebrating its big win Nesquik has come out on top in an ad poll by the Physicians Committee for Responsible Medicine. The spot suggests that the chocolate mix helps young bodies by “building strong bones, one glass at a time.” To claim the top slot, Nesquik (37%) beat out commercials for Yoplait (36%) and Got Milk? (27%). Here's some praise from the press release: “Nesquik and other dairy products contribute to the excessive calories, saturated fat, cholesterol and sugar that kids consume today. Parents who want to strengthen their kids’ bones and protect them from obesity should provide kids with green leafy vegetables, sweet potatoes and beans.” O-Kay...strange wording. It’s almost like the PCRM dislikes these ads or finds them deceptive. Sure, they call it the “BADvertisements Poll,” but I assumed that was a “hip” way of saying “good.” Wait a second, is this all just part of an anti-milk crusade by a sister group of PETA? Well I’ll show them. I just mixed all the Nesquik, Yoplait and milk I could find in a blender, and MAN was that a good smoothie! —Posted by David Gianatasio EDITOR’S NOTE: Dave reports he is now “coming down hard” and won’t be taking calls for the next few hours.

August 17, 2007 | Permalink

Comments

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Here are a few arguments against dairy consumption:

1.) About 75 percent of the world's population, including 25 percent of those in the U.S., are lactose intolerant.

2.) A 1992 review revealed that fracture rates differ widely between various countries and that calcium intake demonstrated no protective role at all. In fact, those populations with the highest calcium intakes had higher, not lower, fracture rates than those with more modest calcium intakes.

3.) A 2005 review published in Pediatrics showed that milk consumption does not improve bone integrity in children.

In contrast, studies show that the best way to build bone strength and decrease the risk of osteoporosis is by reducing sodium and animal protein intake, increasing intake of fruits and vegetables, exercising, and ensuring adequate calcium intake from plant foods such as kale, broccoli, and other leafy green vegetables and beans.

Posted by: Colleen | Aug 17, 2007 11:27:45 AM

BEGIN SARCASM

Well I know that I am willing to disregard everything I've heard about the beneficial qualities of milk over the past 25 years because of a comment on AdWeek quoting unnamed studies.

My life has changed!

END SARCASM

Posted by: Andrew | Aug 17, 2007 5:38:11 PM

How do you spell OVALTINE?

Posted by: Martin Calle | Aug 18, 2007 1:38:01 PM

I liked it when its name was just Quick.

Posted by: When I was a kid | Aug 20, 2007 6:36:40 PM

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