New Zealand’s Hell Pizza keeps reoffending You can set your watch by Hell Pizza’s orchestrated transgressions. After earlier wooing Bush haters, the New Zealand pizza chain has moved on to Hitler fans. “(We) thought people would be able to see a funny side to a guy doing a ‘sieg heil’ salute with a piece of pizza in his hand,” says Kirk MacGibbon, an enabler at Hell’s ad agency. One group in particular did not. “We have had a handful of complaints from people of Jewish origin,” MacGibbon admits. The campaign, of course, has been withdrawn, leaving MacGibbon to wax poetic about the cleansing power of humor. “If you laugh at something, you take its power away,” he says with a straight face. “But there are certain things we are still unable to laugh about.” —Posted by Tim Nudd

August 24, 2007 | Permalink

Comments

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Just stupid.

Posted by: thatguy | Aug 24, 2007 8:58:59 PM

If you can make fun of Bush, you can make fun of Hitler. I love this ad, and I'm jewish.

Posted by: Bobby | Aug 26, 2007 11:45:33 AM

I'm all for making fun of Hitler. I just don't want to eat his pizza. Lots of things can be funny, but it's all about context.

Posted by: thatguy | Aug 26, 2007 9:18:24 PM

Make fun of anyone, but make sure it's good.

This ad forgot the latter half.

Posted by: yikes | Aug 27, 2007 3:42:08 PM

I don't like this advert at all. Maybe the brand was looking for a shock factor.

Posted by: Threerooms | Aug 28, 2007 7:37:21 AM

To make fun, there should be a joke... in this case there isn´t one... so there´s really no reason for him being there

Posted by: kmzuruguay | Aug 29, 2007 1:41:55 PM

Hell pizza should be closed down for its blantenent sexism,racism and anti christian sentaments.

Posted by: samuel welsh | Oct 24, 2008 1:34:07 AM

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