CBS’s ‘Cane’ campaign tastes like chicken
The campaign for CBS’s new series Cane, about a Florida rum dynasty, has me completely befuddled. First of all, there’s a “flavor-strip” ad somewhere in Rolling Stone that’s supposed to taste like a rum drink. I’ve licked every damn page, and they mostly taste like paper. I went back and reread the Adweek story, which says the strip is “sealed,” which precipitated a 20-minute Listerine gargle and floss. There’s also a related contest to find the next “Duque Rum Girl,” a spokeswoman for the fictional rum brand on the show. Guess I’ve got no chance at winning that; I look OK in a swimsuit, but the talent part trips me up every time. (E.g., I have no idea why one in five Americans can’t find their own country on a world map.) The competition is real, the rum brand isn’t, but both are woven into the storyline of the show. It’s all got my head spinning, unless I just feel faint from licking that magazine.
—Posted by David Gianatasio
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September 6, 2007 | Permalink
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Comments
You could not find CBS's "Cane" ad or First Flavor's Peel 'n Taste(R) strip inside Rolling Stone because the issue has not come out, yet. This Rum Mojito flavored insert (sorry, no alcohol included) will appear only in the New York and LA editions of Rolling Stone's "Fall Preview" issue which hits newsstands on Friday, September 7th.
Posted by: Jay Minkoff | Sep 6, 2007 12:35:54 PM
A woman who watches more tv than I do complained that they run the commercials too much. The over-advertising is turning her off to the show.
Posted by: Tdave | Sep 7, 2007 4:26:07 AM
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