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DDB embraces the blog thing. Sort of.
 DDB has revamped what had been a typically dreadful agency Web site. Among the new doodads are a troika of blogs. The requisite creativity blog has an opening post in which Bob Scarpelli inquires about “sources of creativity.” There’s a green blog, tapping into the trend du jour. And there’s a business communications blog. What’s unclear to me is who these blogs are aimed at. They live on the Web, but they feel very geared to DDBers. Scarpelli writes about wanting to explore the “creative process,” while on the business communications blog, Jeff Swystun lards his post with agency buzzwords like “target audiences” and “micro segments.” And the entries have precious few outgoing links (one total, at last count). When it comes to agency blogs, I prefer ones that actually give insight into a shop’s thinking, like Naked’s House of Naked and Organic’s ThreeMinds.
—Posted by Brian Morrissey
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September 6, 2007 in Morrissey | Permalink
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Comments
"Target Audiences" is industry jargon?
Is that like accusing a hairdresser who says "fringe" or "blow-dry" of using technical terms?
Posted by: Marc Garnaut | Sep 7, 2007 4:11:47 AM
"Together we will explore our collective abilities to transcend traditional ideas, rules, patterns, relationships, the status quo and standard convention to create new and meaningful ideas. At the same time we have to explore the notion that great ideas can be timeless and either remain relevant or can be assured relevance through creative revival". Is he a copywriter?
That said at least its not smug and "wanky" like Naked's. "Hey, we have British accents and wear jeans to the office". Oh yeah - and they have "internal workshops". Great! What do those guys actually DO anyway?
Posted by: Dave Watkins | Sep 10, 2007 4:32:17 PM
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