Grey goes green, asks you to do the same
—Posted by Brian Morrissey |
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"...advertising, at its heart, is about feeding mass consumerism"
Not necessarily - that is determined by the clients they work with, and the market those clients want to appeal to. I think it should be mandatory that all businesses contribute to green issues, as it's something that's so easy to do.
Posted by: minxlj | Sep 12, 2007 9:11:19 AM
We should (and could) all just work from home and save lots of energy.
Posted by: Jau | Sep 12, 2007 1:19:23 PM
Um, this is a good thing, right?
I have to ask, because I'm a touch conflicted. This is either a example of bold leadership or cynical me-tooism. Time will tell.
Posted by: G.B. Veerman | Sep 12, 2007 5:31:51 PM
Give me a break. Turn off your computer? I'm an electronic guy, if it was up to me, I would never have to print anything.
But nooooo! At every agency I work people have a paper fetish, they print power points, e-mails, copysheets. Sometimes it's not even enough to print them once, everytime they make a change we have to print and print again. Meeting with four people? Then you have to print four copies. While some account people track changes electronically, most love to print what I send them. And I know plenty of copywriters who do the same thing.
Ride a bike to work? Great, nothing better than sweaty and smelly employees in the morning. Unless you work at CPB, you can't wear shorts, much less flip flops.
"feeding mass consumerism, which is the main cause of the pickle we’re in with global warming to begin with."
---And what's the alternative? Living in a world where you buy nothing and produce nothing? We're supposed to become cavemen again? It's consumerism that's gonna find the solutious for todays problems. It's economics that will create cheaper fuel than oil. It's biotechnology that can grow better and bigger crops. But enviromentalists don't like any of that, they're perfectly happy buying organic soy milk for $4.5 at Wild Oats.
Maybe Grey needs to spend a little time away from Madisson Av. Then they would discover that New York does not represent the rest of American. That the land between New York and LA is not "fly-over" country as they often call it.
And God help us if we have to set our office temperature to 82. It's proven that heat causes people to be angrier. I love the Japanese, but they're wrong on that one.
Posted by: Bobby | Sep 13, 2007 11:27:48 AM
why not
Posted by: grey wolf | Sep 14, 2007 6:49:11 AM
Why not what, Grey Wolf?
Posted by: Bobby | Sep 14, 2007 3:32:30 PM
The Institute for Sustainable Communication congratulates Grey on its initiative. Evaluating the footprint of an agency's operational practices is an important first step on the journey to sustainability.
Some sceptics maintain that the current booming interest in green marketing among agencies will soon fizzle and agency enthusiasm will fade.
John Grant, author of the book,"Green Marketing Manifesto" says the new interest in green is not likely to fade because it is strongly linked to a climate change agenda founded on scientific discovery.
In addition, investor pressure for greenhouse gas reporting as well as consumer attitudes toward climate change and the environment have changed.
Don Carli
Senior Research Fellow
The Institute for Sustainable Communication
http://www.SustainableAds.org
http://SustainCom.org
A recent nationwide poll conducted by Knowledge Networks found 72% of Americans know some or a great deal about the “problem of global warming or climate change due to the buildup of greenhouse gases,” up from 63% a year ago; 75% embrace the idea that global warming is a problem that requires action.
Perhaps most interesting, when asked to “suppose there were a survey of scientists that found that an overwhelming majority have concluded that global warming is occurring and poses a significant threat,” the percentage saying that they would favor taking high-cost steps increased sharply, from 34% to 56%.
Business leaders from companies like Exxon, BP, Wal-Mart, Target, General Motors, Toyota, Procter & Gamble, Kimberly Clark, The New York Times and Time Inc. are feeling growing pressure from investors, markets and regulators to address the challenges of sustainability and the impacts of climate change on business, society and the environment.
For example, a coalition of 284 institutional investors with assets of more than $41 trillion, “The Carbon Disclosure Project,” has called on 2,500 of the world’s largest companies to voluntarily report on the greenhouse gasses emitted by their operational and supply chain activities.
The more central sustainability, climate change and green concepts become in brand messaging and agency mindsets the more important it will become for brands and their agencies to align their advertising media supply chain practices with initiatives like "green it forward."
Posted by: Don Carli | Sep 16, 2007 8:03:49 PM
