Is CarMax shipping me with all this irony?

Carmax I thought irony could never die. Then I saw these two ads for CarMax from BooneOakley. They ooze smarmy, post-modern self-awareness, but in this case, I’m not sure that’s such a great thing. Are they so bad they’re good, or so good they’re bad? (I mean, are they bad in a good, postmodern way. You know. It’s all about irony.) Anyway, “Are you shippin’ me?” is a cute line, but they need to throw in some faux Brady kids to really seal the deal. Did you know the actresses who played Marsha and Jan may have had a fling? Now that’s ironic!

—Posted by David Gianatasio

September 28, 2007 | Permalink

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They felt lame.

Posted by: Ingrid | Sep 28, 2007 5:22:21 PM

no, they just suck.

Posted by: pete shotton | Sep 28, 2007 8:53:19 PM


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