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Italy’s anti-anorexia campaign gets explicit
The model is Isabelle Caro, a 27-year-old, anorexic French woman who weighs 68 pounds. The photographer is Oliviero Toscani, who once supplied images of a man dying of AIDS for a Benetton campaign. The “No Anorexia” effort is appearing on billboards in Italy’s fashion and style capital, Milan. See the full ads here (NSFW). From Reuters: “Toscani’s aim was ‘to use that naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion.’ ” Some say the ads are too ugly for public display. Others believe some women might actually be envious of the model and determined to be thinner than her. Either way, the ads cut straight to the bone—and that’s not just a play on words. Caro, who has battled anorexia for 15 years, speaks about the campaign (in French) in this video. UPDATE: The Wall Street Journal weighs in with this story.
—Posted by David Gianatasio
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September 26, 2007 | Permalink
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Comments
Thanksgiving is a cure-all. lol.
Posted by: Suzy | Sep 26, 2007 2:21:15 PM
"Some say the ads are too ugly for public display"
---Yeah, we wouldn't want to shock people with reality, would we? It's ok to show unrealistic looking models and only to show fat people as "before" pictures. But the consequences of fashion advertising and the unhealthy desires it creates? That has to be censored.
Posted by: Bobby | Sep 26, 2007 3:42:44 PM
And after this woman posed for this photograph she went and threw up the ice chips she had for lunch.
Posted by: J-Broccoli | Sep 26, 2007 4:45:16 PM
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