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Laugh your eyes out with Pioneer’s Kuro
 Not since Kodak’s double-cyclops dog have we seen such a bunch of creepy eyes in advertising. This freaky eye-mouth greets you when you visit SeeingAndHearing.com, the Web component of TBWA\Chiat\Day’s new campaign for the Pioneer Kuro television. The idea is that this new TV will have you “seeing and hearing like never before.” Your friends and family will be sceaming and running like never before, too, once they see you. Other creepy images in the campaign include a hand with an eyeball in the palm and five tiny ears on the fingers (which may induce sensory overload, particularly during dish washing) and a chest with yet another embedded eye. With the slow, ominous piano score, this really is horror-movie stuff. There is also a long-form spot featuring interviews with Lee Clow, Spike Lee and others talking about the importance of crisp, rich visuals in film.
—Posted by Tim Nudd
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September 14, 2007 | Permalink
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Comments
That image is officially scaring the hell out of me. *shudder*
Posted by: Dabitch | Sep 15, 2007 5:30:54 AM
Not a huge fan of these spots and amazed that client approved the end card and VO read of the tag. It is impossible to understand what the "barry white" announcer is saying and the cursive font is hardly legible especially in standard definition. Clearly some art director wanted to play "david lynch" for a day.
Posted by: ReelSix | Sep 18, 2007 11:06:26 AM
Sooo, how do get to see this vid ??
Posted by: justaSeeker | Dec 20, 2007 1:40:18 PM
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