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Marble maze is piece of cake in Nissan ads I had one of these marble-maze toys when I was a kid, and if there’s a more frustrating game out there, I have yet to play it. But the guy in this new Nissan viral from TBWA\Tequila seems to have it pretty well licked. There’s a second video, also fun to watch, though even more bogus-looking than the first, that features the same guy driving a Nissan Rogue, with the marble game taped to the passenger seat. This time, in clear violation of several dozen traffic laws, he uses the movements of the car to send the marble around the maze. The virals tie into a 60-second Rogue spot that aired during NBC’s Heroes last night (though doesn’t seem to be online yet). In the ad, a whole city is built on a marble maze, and only the Rogue manages to avoid all the giant potholes. Nissan is using Heroes as the central hub of a multi-pronged marketing campaign for the Rogue launch. Read more here. —Posted by Tim Nudd

September 25, 2007 | Permalink

Comments

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Saw the spot last night. Insane. 30s lame-ass but there was a 60 second spot that was pretty f-ing cool.

Posted by: Neil | Sep 25, 2007 1:44:50 PM

"if there’s a more frustrating game out there, I have yet to play it."
—Posted by Tim Nudd

Keeping in the recent AdFreak style of self-citation, I would like to note this article which contains a very interesting link.

http://adweek.blogs.com/adfreak/2007/08/piss-screen-deb.html#comments

Posted by: nerdly nerd | Sep 25, 2007 1:47:49 PM

I happened to catch the commercial, it was very cool I must say. Why did they run it so repetitvely? Who knows probably bad media plannnig. Anyone have a link to the commercial?

Posted by: Rick R. | Sep 25, 2007 3:35:19 PM

There's a television commercial? I've only seen the 2 online Marble Maze videos and they're pretty hysterical. Those kids go nuts over that stuff. I remember how hard those things were--- those guys are pretty good!

Posted by: Matt S. | Sep 25, 2007 4:46:33 PM

I used to have one of those games, I couldn't get past hole 14 so I broke it!

Posted by: ZackyFarm | Sep 25, 2007 7:22:09 PM

Saw the spot somewhere Online, very cool must say.

Posted by: Douglas | Sep 26, 2007 11:53:22 AM

I found the spot here:

http://www.advertolog.com/

Cheers

-AW

Posted by: Adranger | Sep 26, 2007 6:10:42 PM

this spot is amazing and it's all over the web. creatives jason rappaport, curt detweiler and this guy richard o'neil produced it - he supposedly did the famous apple 84 commercial. this spot is special.

Posted by: Harvey | Sep 28, 2007 1:53:45 PM

Yes, Richard O'Neill is his name. And he is pretty damn famous. This spot's no exception. Nice job CHIAT\DAY. Your Rogue Crossover commercial's the spot of the year so far.

Posted by: Jim | Oct 1, 2007 12:50:00 AM

I have checked around and I keep hearing that Nissan and Chiat tested the heck out of the ad with not just focus groups and surveys, but guess what, advanced neuroscience. No wonder this ad concept rocks. Can some one find out what firm they used to get the neuroscience right? We could use some of the same for our current projects.

Posted by: Julie | Nov 8, 2007 2:08:14 AM

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