Schwan’s wants to overhaul your marriage
—Posted by David Gianatasio |
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September 28, 2007 | Permalink |
Comments
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gee, do you think this was written by a man?
Posted by: pete shotton | Sep 28, 2007 9:30:00 AM
Hmm...I may be a guy, but to me this says that housewives are a busy bunch and they could use some help. Like with meals.
Am I wrong?
Posted by: ryan | Sep 28, 2007 9:54:02 AM
I was in the other five percent. (self assessment-i was not surveyed, but i gotta wonder how many housewves they asked knowing how many housewives they have been around)
Posted by: nancy | Sep 28, 2007 10:02:35 AM
housewives is a term that would only be used by a man in an ad.
Posted by: pete shotton | Sep 28, 2007 11:01:56 AM
So what does one call a non-working married woman these days if not houswife?
Posted by: Terry Lancaster | Sep 28, 2007 11:40:50 AM
I agree with this guy: "but to me this says that housewives are a busy bunch and they could use some help. Like with meals."
People need to stop overanalyzing things. I thought the message was straightforward.
Posted by: v | Sep 28, 2007 12:07:06 PM
@Terry: The PC term is Stay-At-Home-Mom (often abbreviated down to SAHM)
As differentiated from a WOHM (work-out-of-the-home mom) or WAHM (work-at-home-mom)
Posted by: Tangerine Toad | Sep 28, 2007 12:18:16 PM
listen,
after you've done the job well and you are satisfied with your self and your work, what you were called kinda loses it's meaning anyway. It's those within the process that worry, cause i was in that space once.
I guess it's a lot like a handy man, who I know is using his head.
Posted by: nancy | Sep 28, 2007 12:48:15 PM
The construct only worked with an archaic term so they used it. Honestly, when was the last time anyone heard the term housewife used in conversation? Maybe 1974?
Posted by: pete shotton | Sep 28, 2007 1:16:39 PM
If you can't understand the humor behind this ad, I'm sorry but you’re just dense. Honestly, getting caught up on the semantics would just be splitting hairs. Anyway, "Housewife" just sounds better than "Stay–at–home–mom".
Posted by: | Sep 28, 2007 1:32:00 PM
the humor? or what passes for humor in a lowbrow field such as advertising.
Posted by: pete shotton | Sep 28, 2007 2:12:16 PM
touché
Posted by: | Sep 28, 2007 2:38:32 PM
Mr. Sutton,
I hate to to fan a flamewar, but:
If advertising is so lowbrow, quit wasting your time with it. Shuttle your staggering intellect to a message board that deconstructs
Noel Coward plays or things like tachyon converters, and leave us to wallow in our collective stupidity.
Posted by: Stan | Sep 28, 2007 3:04:02 PM
Gee Pete, kinda the point, no? It's not like their equating helping mom around the house the ease of filling pill subscriptions at the pharmacy.
Pill popping housewives - now that's the stuff of Mad Men.
Posted by: Ed | Sep 28, 2007 3:31:33 PM
Schwan's home delivery is the second housewife. It's called a metaphor, people. And the point of purposely using a nostalgic word probably was to help bring back a nostalgic brand.
Posted by: Colin Corcoran | Sep 28, 2007 4:04:34 PM
Desperate SAHMs. Works for me!
Posted by: Dan | Sep 28, 2007 4:29:53 PM
hurrah, bring on the milkman as long as he has whiskers.
Posted by: | Sep 28, 2007 4:33:15 PM
Stan,
Advertising is, by definition, lowbrow. Despite all the artiste-types with their quirky facial hair and untucked shirts who refuse to grow up and spend their days figuring out the wittiest wordplay or ironic visual for their margerine account.
Posted by: pete shotton | Sep 28, 2007 8:58:27 PM
Wow. It's people like you (posters) that are ruining the ad industry. Let's make sure all ads are as bland as Pablum so that no one forms an opinion about the product one way or another.
Have we forgotten that the point of advertising is to educate people about the product. In this mediascape we need to get their attention first.
If we keep our mouths shut for fear of offending someone in a world of millions, we'll never say anything.
P.S. Am I the only one that notices that it's mostly guys complaining about the term housewife. Let's let the women self-identify.
Posted by: Chris | Sep 28, 2007 9:00:45 PM
self identify:
that's good--
housewife and I've never been more proud of any other work I've done.
Could be husbands are afraid or embarassed of having to answer the question, "what does your wife do?"
and have to answer
"she's a housewife"
This advertising could work very well because I think it may be aimed at faux housewives, and they might eat this stuff up.
Posted by: nancy | Sep 28, 2007 10:02:55 PM
Apparently the consumers who are responsible for the superior ratings of Desperate Housewives don't mind the word too much. And I'm guessing they're not all men and working women.
Signed, a female.
Posted by: debberdoo | Sep 29, 2007 6:42:26 PM
"housewives is a term that would only be used by a man in an ad."
Posted by: pete shotton | Sep 28, 2007 11:01:56 AM
Says a man.
Posted by: | Oct 1, 2007 1:12:11 PM
