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South settling scores with its tourism ads In the South, nothing heals those old Civil War wounds quite like sharply worded trade tourism advertisements. Take this print spread for the Fayetteville, N.C., visitors bureau. Running in military magazines, it promises soldiers groups that they’ll get a much more hospitable reception than William Tecumseh Sherman and his troops did in 1865 (or Charles Cornwallis did in 1781, for that matter). Sherman’s army all but flattened Fayetteville, which was deemed “offensively rebellious.” Finally, Fayetteville strikes back. Not that the town still despises interlopers. “You and your group are more than welcome to invade and occupy our town whenever you like,” says the copy. By Durham agency The Republik. —Posted by Tim Nudd

September 28, 2007 | Permalink

Comments

Vacation in the South? Sure, I could that. I could also stick a pencil in my eye.

They would both offer the same amount of pleasure.

Posted by: | Sep 28, 2007 1:36:22 PM

Don't worry annonymous, just go to New York and Los Angeles, that is sooooo original.

And for the record, I've vacationed in New York 20 times in my life, my parents took me, but when it comes to a vacation with my own money, I'd rather go to an interesting place like Fayetteville than yet another city popular with the masses. Go ahead and enjoy the crowds. Try Paris or New York in the summer, you can really smell the urine in the metro. Us stupid southeners like to pee indoors, you know.

As for the ad, it's brilliant, it's politically incorrect, it's well researched, well written. Bravo.

Normally I hate long copy, but this was good.

Posted by: Bobby | Sep 28, 2007 7:48:53 PM

I've lived in DC, OH, CA and TN. I'll take TN over Los Angeles any day. Can you say 4X the house for 1/4 the price? I can. :)

Posted by: debberdoo | Sep 29, 2007 6:40:28 PM

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