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Sony finally sets the Bravia bunnies loose Here it is, the third advertisement/event in Fallon’s multihued Sony Bravia campaign. This time we get Play-Doh bunnies frantically hopping around NYC. It’s a joyful production, and the Stones song is a nice fit. The humans in the ad are a bit distracting (we never look that good in stop-motion), but you could do worse things with two and a half tons of plascticine. Other early reviews: Shedwa loves it, Scamp doesn’t. UPDATE: Gizmodo says the commercial rips off the work of L.A. artists kozyndan. Here’s what kozyndan has to say on the matter. —Posted by Tim Nudd

October 4, 2007 | Permalink

Comments

It's gorgeous. I love this campaign.

Posted by: | Oct 4, 2007 12:32:40 PM

It's beautiful. I'm a little bummed that it's in Flash and not QuickTime, so I can't download it to a file and put it on my iPod, at least not yet.

Posted by: Wayne | Oct 4, 2007 5:55:46 PM

I like it. But, I sort of wish they would start from scratch and do something totally unexpected...like what Balls did the first time. At the end of the day, a sequel is never as good as the original. I know they're under pressure from the client to repeat their success, but wouldn't it be refreshing if they swung for the fences again like they did when they first concepted Balls and blew us away with something totally out of left field conceptually. I mean, is it now over. Like most movies the trilogy puts an end to the series. I wonder if they can do a fourth commercial "event of color" in a city? Anyway, in the end it's still a great commercial that they can be proud of.

Posted by: Paul | Oct 5, 2007 2:58:03 PM

hey wonder if someone know the name of the song in the ad??? thnkss

Posted by: lucía Castanedo Tardan | Aug 25, 2008 8:50:13 PM

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