Dallas launches ads opposing saggy pants It’s not just old people complaining about those damn kids and their baggy pants anymore. Now it’s Official Politics. Having solved all of its other problems, the city of Dallas has begun a new ad campaign “aimed at getting residents to pull their pants up.” The campaign so far features three billboards with anti-sagging messages written in secret hipster-kid language (an example of which is, seriously, “That’s Not Hip-Hop, That’s Flip Flop”). There’s also a Web site. Maybe in a few years they’ll get around to denouncing Black Sabbath records, too. Is there really no other issue on their docket? What non-aesthetic harm does pants-sagging cause citizens of Dallas? Whatever the problem is, slogans this lame won’t fix it. In fact, they pretty much guarantee that no teenager will pay any attention, and it’s hard to argue that they should. —Posted by David Kiefaber

October 25, 2007 in Kiefaber | Permalink

Comments

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Black Sabbath and Marilyn Manson have already been denounced, but nobody cares. Even I don't care. I happen to like Marilyn Manson.

As for the jeans, I believe that fashion is covered under the first amendment. So while it's idiotic for men to show their underwear in public, the only thing to do is hope that stupid trend will change.

Posted by: Bobby | Oct 25, 2007 10:05:05 AM

I can think of no better way to waste ad dollars. In this scenario no one wins.

I wouldn't be surprised if the number of baggy pants doubles, politicians behind this ridiculousness are going to look even more stupid the longer this goes on, and now citizens of Dallas have to endure not only rising #'s of "lame" Baggy pant wearers that refuse to "elevate their game" but also these ridiculous billboards that look like they are targeting children watching cartoons.

Posted by: Chris Wilson | Oct 25, 2007 10:19:57 AM

a competition full of 3rd graders could have come up w/ better copy than this. laughable. i hope they evaluate the effectiveness of this campaign, my guess - it will show them they achieved the opposite results. hire an agency next time

Posted by: | Oct 25, 2007 10:35:39 AM

don't be lame. elevate your game. pull these billboards

Posted by: | Oct 25, 2007 10:37:44 AM

that's not copy. that's sloppy.

Posted by: | Oct 25, 2007 10:43:25 AM

This is classic. It couldn't look any more like the man.

Posted by: thatguy | Oct 25, 2007 11:22:57 AM

In their online store the “Buy Now” CTA is “GET THIS JOINT NOW!”

So the city of Dallas doesn’t like saggy pants, but it does like to use drug slang to get me to buy its products.

By the way, if you wanted to buy one of these shirts you can’t. Apparently the city of Dallas doesn’t like working links either because when you click to buy it nothing happens.

Posted by: Justin | Oct 25, 2007 11:32:36 AM

I was in Tampa recently, and a surprising (to me, at least) number of bars had a no-baggy-pants policy. Seemed very 1950s.

Posted by: Brian M. | Oct 25, 2007 12:05:05 PM

Yo! As youngest adultust dis speaks to me. The ways in which the government handles our streetz vernaculars not only makes me feel like they understandz me, but they sympathize with my stugglez. Go Dallaseses!

Posted by: Stevie Wonderbread From The Streetzes | Oct 25, 2007 12:43:43 PM

great new shirt ideas for free:

be a scholar, get the girls to holla. pullem' up!

go to prom, and look bomb. pullem' up!

look sweet, on the street. pullem' up!

Posted by: word up. pants up. | Oct 25, 2007 1:04:28 PM

Groan.

Posted by: | Oct 25, 2007 1:12:02 PM

How about this: "You look stupid. Pull up your pants."

Posted by: thatguy | Oct 25, 2007 1:21:19 PM

no, thats a terrible idea. it might actually work.

Posted by: word up. | Oct 25, 2007 1:53:06 PM

"I was in Tampa recently, and a surprising (to me, at least) number of bars had a no-baggy-pants policy. Seemed very 1950s."

----You mean beacuse some bars actually have standards? That is shocking. How do you feel about "No shoes, no shirt, no service?" If it actually was the 1950s, you'd have to wear a jacket and a tie to go to a bar. But what do I know, I guess when a New York bar has a velvet rope and rejects patrons right and left, it's freedom, but when a Florida bar sets up a dress code, it's the KKK in action.

Posted by: Bobby | Oct 25, 2007 4:03:50 PM

Yeah. And cut your hair. And wipe that smirk off your face.

Call the fashion police.

Posted by: Flippant | Oct 25, 2007 4:07:06 PM

Bobby,
You're gold. These weren't dress code type of places. In fact, it was bachelor party and they didn't mind my friend entering in a full Superman costume. Guess a cape and leotard are a-OK.

Posted by: | Oct 25, 2007 4:20:19 PM

As a resident of Dallas, I almost swerved off the road when I saw one of these billboards yesterday. What a joke. Will never work in a million years. I like the above comment the best, "you look stupid, pull up your pants". That might get a teenager's attention. But only if it is coming from one of their peers, not a city council member. Apparently, our city has nothing better on its agenda.

Posted by: Cathy Baradell | Oct 25, 2007 5:18:45 PM

In addition to being stupid, it's also improperly punctuated.

Should be "Pull 'em up."

Poorly written, poorly art directed, mind-numbingly awful.

A trifecta. I'm so proud to live in Dallas.

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