Droga5 putting the honeys in Honeyshed There are worse strategies, to be sure, than using hot girls to sell thongs. Droga5’s highly anticipated branded entertainment channel Honeyshed has launched. (Read a primer here.) The first segment I saw this morning: two leggy model types discuss the virtues of “disposable panties.” Va-va-voom. (Oddly enough, there was a dog running around the set. That wasn’t explained.) Should you be interested, one click adds the disposable panties to “My Stash.” There’s also a live chat feature. A sample transcript during the undies show: “user25: this is insane; user26: this video thats playing is iving me a headache; user26: the online talent needs some work.” The advertising revolution will be webcast! —Posted by Brian Morrissey

October 25, 2007 in Morrissey | Permalink

Comments

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I have no problem with attractive woman trying to sell me things. I do have problems with interfaces that I can't figure out, as well as wrestling with the meaning of a "stash". Not to mention that it took me all morning to figure out how to actually buy something.

But yes, the women were attractive. I wonder if the one I spoke to on the phone was one of them... she was very nice, but had no idea how the site actually worked.

Posted by: David Armano | Oct 25, 2007 4:09:48 PM

Sooo, this is a really cool Pay Per Review?

Posted by: bg | Oct 25, 2007 8:21:42 PM

Droga 5 must be really busy these days.

Posted by: Frumpy | Oct 25, 2007 11:05:06 PM

Wow.. This might be the biggest waste of Publicis dollars ever.. How about that Maurice..

Posted by: will | Oct 28, 2007 6:55:20 PM

Pretty little things but dumb as bricks. Was quite pleased that they included the gay African American. i'll be interested to see how they do.

Posted by: David Stone | Oct 30, 2007 1:17:18 AM

Huge waste of money and what appears little effort on Droga5's part. This is a terribly difficult site to navigate, which should be the most simple of things to do at this point. It also looks terrible.

Posted by: TobeFrank | Feb 14, 2008 1:15:46 PM

They have done more than you would expect
http://theinspirationroom.com/daily/2008/droga5-in-nyc-and-sydney/
Are they setting up another shop?

Posted by: Andrew Johnston | Sep 7, 2008 10:29:40 PM

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