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Old Navy sweater song climbing the charts Ingrid Michaelson doesn’t have a record deal, plus she’s from Staten Island. But she’s overcoming her unhappy circumstances with a song that’s become a hit thanks to a new Old Navy ad. She’s broken into the iTunes Top 10 with “The Way I Am” (aka the “Here, Take My Sweater” song), and another song of hers got some play on the season finale of Grey’s Anatomy last spring. The only brand mentioned in “The Way I Am” is Rogaine, but luckily Old Navy came calling first. The commercial itself won’t be making many Top 10 lists, but Michaelson at least is on her way up, despite the usual accusations that she’s sold out. She responds on her MySpace page: “I suppose I should have stayed in my basement playing concerts for my dolls all my life.” Here she is performing the song recently on Carson Daly. —Posted by Tim Nudd

October 9, 2007 | Permalink

Comments

Wnder if she knows a real man of genius:

Today we salute you, Mr. Multi Colored Sweater Wearer

Posted by: | Oct 9, 2007 5:56:07 PM

So I have heard that no one watchs television anymore or if they do, they only watch using Tivo. So obviously all these people must have heard this song some other way than a TV spot. It's just not possible, because no one watchs TV. Especially people that use Itunes, because they are watching all their shows by downloading them from Itunes. Not on TV. Maybe they saw it on YouTube while looking for Old Navy commercials. Because that's what people do. They don't watch TV. They look for Old Navy commercials on YouTube. Or maybe they recieved a text message with some sort of shorthand sheet music. Then they did a really good job of imagining what the song would sound like in their head. Because no one watchs TV anymore. No one.

Posted by: thatguy | Oct 9, 2007 9:33:45 PM

TiVo is effective as a VHS player when it comes to recording TV shows, but it's going to make commercials obsolete.

Last I heard, TiVo was on the way out because people rent DVR's from their cable compnaies, and more than likely not TiVo DVRs.

Posted by: Thom | Oct 9, 2007 9:42:31 PM

I would say she is not a sellout. I would try and be a one hit wonder at least, as I find that an admirable position, to fund an affordable life style.

Very pretty girl.

Posted by: | Oct 10, 2007 1:18:59 AM

The song was on Grey's Anatomy last season.

Posted by: | Oct 11, 2007 9:48:20 AM

Too bad people didn't buy the crap out of it when it was on Grey's Anatomy last season.

Posted by: thatguy | Oct 11, 2007 11:17:05 AM

TV shows, but it's going to make commercials obsolete.

Posted by: markus | Oct 16, 2007 10:17:00 AM

I love the song & saw her performance on the Carson Daly show. I had heard it on the commercials, but never knew who sang it until then. Honestly though, she shouldn't worry about being known from the commercial because look at the sucess the song from that geico ad had.

Posted by: JessicaU. | Nov 2, 2007 5:27:34 PM

What more can a musician do but to try and share their gifts with the world?

Posted by: David O | Jan 21, 2008 11:09:19 PM

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