Renault's bruising ballet is a joy to behold

Renault This long-overdue take on pompous car commercials also ranks as the classiest demolition derby I’ve ever seen. Where the hell do they film these things? I don’t think I’ve seen terrain like that on earth, or anywhere outside a T.S. Eliot poem. Still, the buildup from clipping the side mirrors to the full head-on collisions is nice. I’d love to see a follow-up where two cars are driving up a winding mountain road, when suddenly they crash and tumble hood-over-trunk into the ocean, which winding mountain roads in ads invariably overlook.

—Posted by David Kiefaber

October 1, 2007 in Kiefaber | Permalink

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Reminds me of the old SAG/AFTRA commercial:

http://www.youtube.com/watch?v=YRMmj8UT2UM

Posted by: Jay Levitt | Oct 1, 2007 9:47:47 AM


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