« Where Sony really got its colorful bunnies |
Main
| Never play soccer around gestating clones »
Toyota Tacoma is the ultimate nerdmobile
The appropriation of nerd culture continues with this World of Warcraft spot for Toyota, which is pretty accurate as far as gamer commentary goes (as accurate as decency will allow, anyway). If they’re smart, they’ll turn this into a series of ads, because there are probably multiple situations in which WoW players would find a truck useful. For running over gold farmers, for example. Also, a series would delay the inevitable moment when creatives realize that nerds don’t draw from a deep hobby well—Warcraft, Halo, anime and Asperger’s self-diagnosis being pretty much all we’ve got. So unless there are big plans to have Vash the Stampede sell liability insurance, they’d better ride this pony until it drops.
—Posted by David Kiefaber
|
|
October 9, 2007 in Kiefaber | Permalink
|
Comments
The reason this is a big deal is because it is a concept based off the wildly (in)famous "Leroy Jenkins" clip on YouTube.
http://www.youtube.com/watch?v=LkCNJRfSZBU
Posted by: salamander | Oct 9, 2007 4:45:16 PM
It's a nice use of pop culture that is relevant to the young male target market.
Posted by: thatguy | Oct 9, 2007 9:49:37 PM
Nerd juice.
Posted by: | Oct 12, 2007 7:28:56 PM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
