Twisted Sister song is 99 percent effective The birth-control pill known as Yaz has already riled up Boston Red Sox fans of a certain era. Now, it’s destined to upset glam-rock fans by using a cover version of Twisted Sister’s “We’re Not Gonna Take It” in this TV commercial. (The women in the ad are gonna take the pill, but they’re not gonna take PMS symptoms like irritability, moodiness, bloating and anxiety.) Dee Snyder and company are not too protective of their most famous tune, having already sold it to Sprite for an earlier commercial. And though it’s hard to imagine, the song was also apparently used in the movie Charlotte’s Web (and in promos for the same). It was probably too obvious for Yaz to use a Yaz song. —Posted by Tim Nudd

October 5, 2007 | Permalink

Comments

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No pill should have an ad that prominently features the line "We're not gonna take it" in it. I mean, sure it's obvious pretty quick that they're referring to the side effects of the "old" pill, but the first few times I saw the ad, I wasn't paying that much attention and wondered why they were advertising a pill by saying they weren't going to take it. Bad ad all around, really.

Posted by: kriselda jarnsaxa | Oct 7, 2007 7:35:06 PM

it embarrasses me that my agency did this.

Posted by: | Oct 9, 2007 3:47:07 PM

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Posted by: bingokarte | Mar 23, 2009 5:52:09 AM

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