You’ll get stupid just watching these ads Oh good, another top 10 list. (High Fidelity and real life are two halves of a Venn diagram for way too much of the Internet.) This time we get the supposed 10 best beer ads of all time. Cameltap, the decider, should be commended for picking a field of ads that illuminate just how stupid and insulting most beer advertising is. It’s one of the few arenas where depicting loyal consumers as irresponsible, meatheaded idiots is encouraged. The few exceptions include the Guinness “Brilliant!” spots, which buck tradition by portraying Irish cutouts as boneheads, rather than the Irish themselves, and the Bud Light “Real Men of Genius” series, which is at least inventive in its moron-ity. The Cameltappers link to both of those (Guinness is an honorable mention), so maybe they aren’t as dense as I thought. Of course, their opinion that beer ads are created by geniuses doesn’t do them any favors. —Posted by David Kiefaber

October 3, 2007 in Kiefaber | Permalink

Comments

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You forget, David, that beer is one of the few categories that might allow you to be creative. So have a little respect.

" It’s one of the few arenas where depicting loyal consumers as irresponsible, meatheaded idiots is encouraged"

---That's the whole point of drinking beer or alcohol, so you can let lose.

Posted by: Bobby | Oct 3, 2007 12:34:32 PM

Maybe I am being a bit oversensitive, but the last line of the real men of Genius ad is... Crack open a bud lite, and while your at it crack open a window... with the image of everyone in the car, isn't this advising drinking while driving.

Posted by: David S. | Oct 4, 2007 3:05:44 AM

What kind of list would leave off the High-Life Man spots?

Not the mention the Carlton "Big Ad."

I'm going to question this rater's credibility.

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