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A farewell to arms in Dutch DVD campaign Amsterdam agency New Message is putting a damper on the festive holiday spirit with a gruesome DVD-release campaign, decorating area sidewalks with severed arms that clutch copies of Quentin Tarantino’s Death Proof. Let’s hope nothing similar is tried in Boston, where ever-vigilant authorities might just shut down the whole city. —Posted by Tim Nudd

November 29, 2007 | Permalink

Comments

what up

Posted by: broke | Nov 29, 2007 1:15:36 PM

I think this is a good idea for a campaign... I'd question the ROI on it, though. Especially if done in the States as I'd expect all the arms to disappear quickly. Whether to be sold on eBay or just taken for the funny, I don't know, but I'd expect a lot of people's Halloween yard decorations to get an upgrade.

Posted by: Mr. Wisdumb | Dec 3, 2007 2:29:59 PM

I wonder how my buddy who lost an arm would react to seeing such a thing. I'm not about to ask him though.

Posted by: Tdave | Dec 4, 2007 2:03:31 AM

Very nice promo. Looks very realistic.

Posted by: Marc | Dec 11, 2007 4:31:29 AM

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