Evil squirrels help sell auto-dealer software

I don’t like the looks of that squirrel. Is it trying to send me a message? There’s also a hungry lion wearing high-tech goggles. Too bad I’m not a “cat person.” It’s a print campaign for DealerTrack, a provider of software used by auto dealerships. At first I wasn’t sure what the animal motif had to do with cars. Then I realized: the squirrel pic does capture how I felt in the showroom when I bought my last Civic. (DealerTrack’s latest magazine has sheep on the cover, too.) The agency behind the effort is called White Rhino. I guess you could say the ad business really is turning into a zoo. I wouldn’t say that, of course. The campaign’s tagline is “Tools for a competitive advantage.” How about an ocelot with a blowtorch next? No really, I need some work done on the bathroom pipes.

—Posted by David Gianatasio

November 30, 2007 | Permalink