Godzilla can’t say no to advertising jobs “He picks up a bus and he throws it back down/As he wades through the buildings toward the center of town/Oh no, there goes Tokyo!/Go, go Godzilla, yeah!” When I was 10, I thought that song was cool. OK, I still do. I would stomp around the living room, pretending to be Godzilla. OK, I still do. What I’m getting at is Reactrix Systems has developed a shopping-mall “Crush the Rainbow” video game for Skittles that, according to the press release, “actually brings the consumer into the game by encouraging teens and young adults to act as if they are Godzilla facing a crowded street corner and responsible for crushing different aspects of the scene.” Damn, I was going to act that way at the office holiday party; now I’ll just have to dress like an elf, like I do every other day of the year. Godzilla and Skittles? It’s almost as obvious a combination as Godzilla and Yellow Tail wine. —Posted by David Gianatasio

November 28, 2007 in Japanese monsters | Permalink

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This is cool and fun stuff to be able to find in a mall, but video games experiences in a shopping malls is not really anything new! Gesturetek has been installing virtual gaming systems in the public space of retail locations and elsewhere for many, many years. The public really does respond to this type of experience with great enthusiasm. GestureTek was the first, and is still the only company in North America that uses patented video gesture control technology to deliver immersive interactive advertising in public spaces. GestureTek puts ads on digital signage networks where people can actually see themselves on screen as they change and control an ad’s background, content and special effects simply by moving and/or pointing their finger. As one example, there are multiple Children’s Place stores where the kids get to do this same kind of stomping on creatures on the floor, as well as systems where their live images are immersed within the interactive adventure. Reactrix actually licenses GestureTek’s technology patent’s, because GestureTek invented and patented all this area of technology, over the 20 years and has been pioneering it.

Posted by: Derrickv | Nov 30, 2007 12:49:53 PM

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