« David Spade cleans up with dirty Axe video | Main | Do movie trailers really make people cry? »

E-jeweler in race for year’s least subtle ad This commercial for online jeweler Szul.com “features a beautiful young woman, diamond jewelry, and a sexy, adult storyline,” according to the press release. All true, if you consider 30 seconds of moaning to be a story. Szul aims to stand out by creating titillating ads (not involving David Spade) that are “deliberately less romantic than those typical of our competitors.” And in doing so, it aligns itself with all of the adolescent De Beers spoofs that are floating around the Web. UPDATE: Adrants points us to a similar video (this one extremely NOT safe for work) from a French condom company in support of World AIDS Day. —Posted by Tim Nudd

November 26, 2007 | Permalink

Comments

Is it me, or is this getting really played out? I mean, with so much free pron available on line, who really gives a shit? Oh right, if I give her a diamond I get laid? Wow! That's breakthrough.

Posted by: thebigmancat | Nov 27, 2007 6:01:49 PM

Regardless of whether the idea is played out, I thought this was great. And what a great performance by the girl! The execution is very good and that does make this ad stand out.

Posted by: LK | Dec 10, 2007 12:21:58 PM

Compared to the annoying cliched jewelry stuff out there, this is fantastic.

Posted by: JE | Jan 3, 2008 12:33:54 AM

No, actually, it's not fantastic. It's just another low-brow attempt at getting attention. It'll work in the short term (PR coverage like this will raise name awareness) but it's not developing the brand in the long term. In short: it's useless crap.

Posted by: dc | Jan 3, 2008 8:24:00 AM

I'll take two.

Posted by: SPQR | Jan 3, 2008 12:39:46 PM

tbkns zmvhskp rsez szhxwavec hizp kpqa ktxzlvn

Posted by: uqtk bucgp | Mar 23, 2009 10:40:07 AM

vldkxgf pjyl jgzxsah

Posted by: Tramadol For Dogs | Mar 25, 2009 7:38:54 PM

vldkxgf pjyl jgzxsah

Posted by: Tramadol For Dogs | Mar 25, 2009 7:41:30 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.