Scorsese honors Hitchcock ... with an ad

Martin Scorsese’s newest short film, The Key to Reserva, is an ode to Hitchcock, done with typical Scorsese flair, meaning it’s an aesthetic (if overthought) triumph that’s way longer than it needs to be. But the kicker is that it’s an ad for Freixenet, a Spanish champagne that goes all out for its big Christmas ads. And by “all out,” I mean Gwyneth Paltrow and Melanie Griffith have been in past spots. In addition to the full nine-minute Key, viewers are treated to an interview with Scorsese, who babbles hyperactively about how Hitchcock’s movies resemble dreams and how he wants Hitchcock’s vision and legacy preserved in this ad for champagne that Hitchcock will never drink because he’s dead. Maybe Martin should have put this much effort into, say, Gangs of New York.

—Posted by David Kiefaber

November 30, 2007 in Kiefaber | Permalink