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Scotland overpays for new tourism slogan And the crowd goes mild for Scotland, which just spent £125,000 to come up with the new tourism catchphrase ... “Welcome to Scotland.” The Daily Record newspaper moans that “top advertising brains” are responsible for the groundbreaking motto. Said one politician: “It sounds more like a road sign at Berwick than it does a must-do invitation to visit our country.” The Scots had been using the line “The best small country in the world” (take that, Luxembourg). “Welcome to Scotland” did beat out “The home of Europe’s fastest growing life sciences community,” but that’s not saying much. They could have just put up Sean Connery’s picture and saved themselves a lot of brainstorming. Just make sure it’s this picture, not this one. —Posted by David Kiefaber

November 30, 2007 | Permalink

Comments

what is really sad about this is that whatever agency was hired for this probably had some really cool slogans / ideas. But the committee that had final approval, I'm assuming the government of Scotland, there was probably a lot of people they had to please and "Welcome to SCOTLAND" was the only one they all agreed on.

I hate "design by committee"

Posted by: anthony | Nov 30, 2007 10:06:05 AM

But that's flash pic from Zardoz!

Posted by: scott | Nov 30, 2007 10:48:07 AM

Anthony is right. No way did they come to the table with that crap.

I'd like to see the list rejected by the Committee of Pussies who voted this one in.

Posted by: Jetpacks | Nov 30, 2007 10:59:11 AM

Poor devil! see him owre his trash,
As feckles as wither'd rash,
His spindle shank, a guid whip-lash;
His nieve a nit;
Thro' blody flood or field to dash,
O how unfit!

Posted by: | Nov 30, 2007 4:35:50 PM

It's times like these when we can be glad that "Crazy People" was finally released on DVD for a new generation to see.

Hello. Welcome to Scotland, hello how ya doing.

Posted by: Jay Levitt | Nov 30, 2007 4:37:57 PM

What a squandered opportunity.
I'll plus the work...

"Welcome to Scotland. Everuthing else is Crap."

Posted by: Rich | Nov 30, 2007 6:18:47 PM

At least the previous slogan had a positive message, "best," about the place.

Posted by: Sonya | Nov 30, 2007 6:19:47 PM

I'm guessing that's the Scottish flag above the slogan. But it looks an awful lot like a "Do not enter" sign. If it were, it would make the line much better, don't you think?

Posted by: Steve Feinberg | Dec 2, 2007 12:31:17 PM

ConneryPrebond.jpg, I am sure would attract a lot of tourists.
BTW, I pitch "Visit Scatland" to go with that pic.

Posted by: New York Punk | Dec 3, 2007 2:54:53 PM

"Scotland - Ok for a holiday but wouldnt wanna live there"

Sir Sean.

Posted by: Steve | Jan 6, 2008 1:45:03 PM

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