New LifeStyles campaign lets it all hang out Condom company LifeStyles, an advertiser that lost its sheath long ago when it comes to saucy (often sophomoric) ads, asks “What’s your LifeStyle?” in its first effort from AMP Agency. Surprise: The work makes with the risque images and bawdy wordplay. Brandweek’s description borders on breathless: “For the ‘Bold’ lifestyle, the creative features a shot of a young woman in a public bathroom hiking up her skirt to reveal her right butt-cheek, while swinging a pink metallic purse in her right hand. Another, ‘Well-Rounded,’ features a close-up of a voluptuous female rear in which the subject is tugging at her pink-striped underwear.” Can you say “rear” on the Internet? Barbara Lippert calls the ads “too, too cheeky,” and they’re really not so hot. Neither was my dating lifestyle, which could best be described as “Frightening” (by prospective partners) and “Desperate” (by me). Where’s the LifeStyles ad for all of us losers? Now, if you’ll excuse me, I have to go see HR. You can say “rear” on the Internet, but there’s apparently a problem with me doing so via company servers on company time. —Posted by David Gianatasio

December 20, 2007 in Condoms, LifeStyles | Permalink

Comments

---

So you don't think a woman's ass is sexy? What about men who like to screw women there? And so what if most guys can't get a broad like her? That's why God created prostitutes, so you buy your LifeStyles and go bang a whore in Vegas.

Now maybe the ad in question will never win a Clio. But it sells the product and allows horny art directors to be surrounded by models. It's a win-win situation.

Frankly, I think LifeStyles should have shot the woman naked and put those ads in porn magazines. Why can't we do PG rated campaigns and X rated campaigns? Why must everything be safe and PC?

Posted by: Bobby | Dec 20, 2007 3:34:26 PM

Here's what condom ads can not ever(?) address correctly concerning despite threats of life or death. And I'm a woman, not a guy.

the fact that the sexual act is the most natural act for two humans to, yea, act upon, and those damn microscopic creatures have ruined it for us. It always has to be wrapped in plastic.

In the moment, I can only compare it to giving birth and when they lay the child on your chest when all those hormones are just overflowing, that baby would be covered in latex.

That's what condom use is up against.

Posted by: nancy | Dec 20, 2007 4:21:55 PM

Are Noah and Baron some bad offshoot of Flight of the Concords?

Posted by: mortarstephanie | Dec 20, 2007 4:31:12 PM

Sweet Jesus, that is one fine hiney.

Posted by: | Dec 20, 2007 5:45:12 PM

Why does our "free" society get so worked up over images of sexuality? For those who have an adversion to it, just remember that...your daddy banged your mommy and that is why you are here.

Posted by: Nash Vegas | Dec 29, 2007 10:29:58 AM

I could be wrong here, guys. But the ad's twist is that it's a man's hands hiking up the underwear --> that luscious ass belongs to a transvestitie or transgender. Thus the line: "What's your lifestyle?"

Posted by: The Prophet? | Jan 5, 2008 5:48:07 AM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.