No child left behind ... over at McDonald’s
—Posted by David Gianatasio |
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December 6, 2007 | Permalink |
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A lot of debate has also been stirred up by Pizza Hut's much older Book It program. It's 20 years old! Which means, I got a lot of free pizza coupons as a child.
Now, I didn't actually get to USE the pizza coupons, and I've never been a pizza hut fan. So if the idea these parents organizations have is that these programs will make their children slave to commercial enterprises, I don’t believe they have it right. Maybe it’s because my own childhood wasn't commercial free I scoff at these people who are trying to protect other children. I guess I feel they're somehow saying my childhood, with its school sanctioned McDonalds field trips, Pizza Hut Book It program, Webbles magazine selling subscription schemes, Girl scout cookie sales, Gift wrap and Hallmark product fundraisers, and Pepsi funded sporting events was bunk. I don’t feel permanently scarred. Then again, I did go into advertising.
Posted by: Rebecca | Dec 6, 2007 8:21:38 AM
much older? A story
anno 1968
McDonalds gave away hamburgers for getting As. I had enough that I fed my little sister. I specifically remember working hard for those As. (Reading and riting, and rithmetic weren't difficult, but i needed glasses and didn't know it, and you wouldn't believe how much i had to squint sitting in the back of the classroom to visualize the answer I knew I knew. I thought everybody had the same eyesight, anyway) We hadn't healthcare, vision care, or dental care insurance back in those days, and those days aren't even very long ago. Course, it was cheaper to go to the doctor and even have babies, and people had had lots of babies. Everybody went Boom! boom boom. I bet lots of young people don't like that song.
I specifically remember eating in the car because there was no sit down dining section. Actually I remember the taste of that burger and how it was different to homemade hamburgers. And that taste is probably a recollection that will always mean mcDonalds to me.
OHhhh....History:
In 1965 McDonald's went public with the company's first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars that day would have multiplied into 74,360 shares today, worth approximately $3.3 million on December 31, 2006.
Posted by: | Dec 6, 2007 11:37:03 AM
I always made sure I had A's on my report card so I could reap the tasty benefits at Taco John's (a Midwest Mexican fast food chain).
And no, I wasn't the fat kid.
Posted by: kristen | Dec 6, 2007 2:19:40 PM
the bigger issue is that it's ON the report card itself. I have no problem with incentive programs, if anything it shows that fast food is a treat food or as Cookie Monster so elliquently put it a "sometimes food". However a report card is a hallowed and yes a legal document. Next thing you know david's bridal will buy space on a marriage application ;).
Posted by: glenn | Dec 6, 2007 2:37:06 PM
How "bout the reverse, glenn?
Maybe Ronald McDonald can teach 50 something year old lawyers to prepare legal documents in a divorce case that don't contain so many 3rd grade grammar errors. I mean, after all, these people do have doctor degrees. There should be no crossing out and overs either from the dang courthouse employees. It makes it hard for us everyday idiots to believe what's legal and legit.
Posted by: | Dec 6, 2007 3:01:52 PM
"Incentivize" is not a word. The kind of language an account person would use, given their poor ability with English.
Reward. Motivate. Both of these words succeed where this poor excuse for language fails.
However, if I were to imagine that incentivize were a word, I suppose in the context of this phrase "Do we want to incentivize kids..." it would mean that we are turning our kids into incentives. For what nefarious purpose?
Posted by: Mark H | Dec 7, 2007 12:06:46 PM
thanks for the english lesson professor douche bag
Posted by: good one | Dec 7, 2007 4:11:20 PM
David... The whole thing has a fatal flaw. To get the free FatBurger, the kid has to show the report card to the server. But the odds are the average McD's server never finished school and can't fucking read!
Cheers/George
Posted by: George Parker | Dec 8, 2007 8:55:00 PM
I agree with Mark: Learn the freakin' language... it's really not difficult.
Posted by: NimrodDeluxico | Dec 10, 2007 1:49:24 PM
