See all of the Zune’s artiness in one place
The Zune’s quest for acceptance from hip, savvy consumers continues, as Microsoft makes a point of using the words “hip” and “savvy” as often as possible in connection with the product and the people they hope are using it. They’ve also brought in artists and indie musicians with enough street cred to throw away by associating with them in the Zune Arts project. Note the visual emphasis on sharing, and also note the irony in that because it is nigh impossible with the Zune. Then again, irony is hip again, so they may be on to something.
—Posted by David Kiefaber
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December 7, 2007 in Kiefaber | Permalink
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Comments
If you have to tell people your product is "hip", it probably isn't.
Posted by: Courtney | Dec 7, 2007 11:01:35 AM
Yeah, yeah, David and Apple never solicited nor used any "indie" or developing artist in their communications.
I even went as so far as to see if the Great White Knight (reference purely to iPod) from Cupertino used the blasphemous word "savvy." What? They did??? Oh my, how could that be?
Pulllleeeez, I'm starting think Apple-heads (yes, I'm one of them) are starting to drink the kool-aid.
Posted by: Polkdadotkwame | Dec 8, 2007 8:40:40 PM
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