This Denver commercial feels a little flat

The New Denver Ad Club held its first-ever awards show last night, known as the Denver 50. The event honored the best 50 ideas from regional shops and clients. To hype the show, Fueld Films created “Dimension,” a promo which shows two-dimensional characters, in the literal sense, riffing on those of us who exist in 3-D. The clip promotes a book—not Edwin A. Abbott’s Flatland, or even Jeff Brown’s Flat Stanley, but the Denver 50 Book that will showcase the best ad ideas in a “flat” format. The visuals in the promo are fun, and the jokes (“Hey look at me, I’m full of mass”) are no worse than the stilted prose in the aforementioned Victorian-era scientific romance. (The eponymous hero of Flat Stanley, by the way, actually does mail himself around the world in the children’s book.) There’s also an amusing “Paper Jake” online paper-doll dress-up game. One question: Where’d they get those pics of my wardrobe?

—Posted by David Gianatasio

December 7, 2007 | Permalink