Airline’s schoolgirl ad doesn’t fly in U.K.
 We’re not sure who in this British ad scuffle is more ridiculous: the people who made Ryanair’s “schoolgirl” ad, or the people who banned it. The U.K.’s Advertising Standards Authority (which banned it) disapproved of the model’s plaid skirt/ white blouse combo and classroom backdrop, which “strongly suggested she was a schoolgirl.” Analysis like that is why they’re the experts. The airline, meanwhile, doesn’t come off much better. They counterargued that the model’s attire was “fashionable among young women,” not just students. Plus, they “disagreed that the ad had sexual connotations, stating that it was ‘obvious’ the image was of a woman.” Uh fellas, I think that’s what the ASA was objecting to.
—Posted by David Kiefaber
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January 31, 2008 in Kiefaber | Permalink
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Comments
Seems Ryanair just can't stop, according to this report on the BBC website today:http://news.bbc.co.uk/1/hi/world/europe/7219499.stm
As it goes, I think that the ad above is simply shocking as a piece of creative and if we're advertising to the lowest common denominator then it's time I started working in a new industry. Perhaps I can get my McDonald's diploma...
Posted by: purplesimon | Jan 31, 2008 9:49:15 AM
Who's their target? Men who want to screw school girls? If they had done this with male teenager, the outrage would have been even bigger.
Posted by: Bobby | Jan 31, 2008 3:06:35 PM
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